Abbey (National) has rebraded - again!

[Layezee]

http://www.abbey.com/

Gone is the fluffy and cuddley branding and hello flickering candle looking
thingy.

[T S Skoglund]

Post by Layezee
http://www.abbey.com/
Gone is the fluffy and cuddley branding and hello flickering candle looking
thingy.

Have a look at <URL: http://www.gruposantander.es/> and you might see
some similarities ;-)

Disastrous job with the Abbey website though - see how the red
background colour doesn't quite match the red on the back of the
logos...


--
Thomas

[Ronald Raygun]

Post by Layezee
http://www.abbey.com/
Gone is the fluffy and cuddley branding and hello flickering candle
looking thingy.

Curiouser and curiouser. The below seems to be in two minds about whether
their postal ISA rate is 4.9% or 5.35%.

http://www.abbey.com/index/future/taxeff/savings_isas/savings_isas_posta_isa.html

[Sam Nelson]

Post by Ronald Raygun

Post by Layezee
http://www.abbey.com/
Gone is the fluffy and cuddley branding and hello flickering candle
looking thingy.

Looks like a BBC programme trail.

Post by Ronald Raygun
Curiouser and curiouser. The below seems to be in two minds about whether
their postal ISA rate is 4.9% or 5.35%.
http://www.abbey.com/index/future/taxeff/savings_isas/savings_isas_posta_isa.html

It doesn't much matter. As far as I can tell from having tried since
Christmas, they won't let you either put any money into or take it out of
one of those accounts. Jessica Gorst-Williams, here I come...

[Graham Murray]

Post by Layezee
http://www.abbey.com/
Gone is the fluffy and cuddley branding and hello flickering candle looking
thingy.

How much money do companies waste in these rebrandings? Would the
money not be better spent on improving the service to customers,
paying higher dividends to shareholders or offering better rates to
customers?

[dave R]

Post by Graham Murray

Post by Layezee
http://www.abbey.com/
Gone is the fluffy and cuddley branding and hello flickering candle looking
thingy.

How much money do companies waste in these rebrandings? Would the
money not be better spent on improving the service to customers,
paying higher dividends to shareholders or offering better rates to
customers?

yep good point, rebranding costs a whole lot
it has been shown however to be an important factor in business,
in turn = greater profitability,
= higher dividends to shareholders etc etc